Simpli City
Your Mission
Calm the chaos. It’s time to solve marketing challenges faster than a rogue franchisee can stretch a logo.
Your Goal
Delight your team, wow your customers, and build your brand to soaring new heights.
The Question
When the marketing mayhem begins…how will YOU harness the power of Ironmark’s solutions to answer the marketing calls of franchisees simply and effectively?
Let’s find out! Click on a location to build your brand!
The Call
No Metrics Nigel finds new marketing opportunities all the time, each one promising more hot leads than the last. He’s tried email, direct mail, and even TV, but has no idea where his leads come from or what ROI they deliver. He’s burned through his budget, but his sales haven’t caught fire. What’s next?
What’s Your Marketing Move?
Yikes.
Nigel has! And he’s using corporate money to film the ad. Now your marketing goals are going up in smoke.
How about this? Have Nigel step away from the credit card and take a deep breath. With one-to-one attribution tools he can tie spending to real results and achieve a true ROI. Tell him to put his money where the measurement is.
Ironmark’s Match Back/ROI reporting is key to ensuring you’re getting all the bang for your marketing buck. With one-to-one attribution, we can help you know exactly how your audience responded to your marketing! Don’t run a campaign without it.
Yes!
Ironmark’s Match Back/ROI reporting is key to ensuring you’re getting all the bang for your marketing buck. With one-to-one attribution, we can help you know exactly how your audience responded to your marketing! Don’t run a campaign without it.
The Call
Confused Carmen has quotes from three approved vendors — for three different marketing plans. Should she go for the direct mail drops, the social media blitz, the PPC campaign — or a combo of all three? And WHO should she trust to get it done right?
What’s Your Marketing Move?
Eep!
Carmen is even more confused. Now she wants to know which vendor to use for the dartboard. And the tape. And you’ll never reach your marketing targets.
Alternatively, you could find a partner to integrate ALL the various marketing services and solutions into a multi-touch plan that reaches Carmen’s target audience throughout their buyer’s journey. Work with one data-driven vendor to understand your audience well, target them precisely, and deliver the exact messages that move them to action.
Nice call.
When you work with one data-driven vendor, you can understand your audience well, target them precisely, and deliver the exact messages that move them to action. Bullseye!
The Call
Dissatisfied Dan isn’t seeing the same campaign results as his fellow franchisee owners, but he wants to keep his location the marketing focus AND see better results. The challenge? Localizing his messaging and targeting while ensuring the marketing stays true to the larger brand promise.
What’s Your Marketing Move?
Spoiler Alert!
Dan doesn’t vibe with your musical taste, tunes you out completely, and now he’s really dissatisfied.
OR, you could partner with an integrated marketing team like Ironmark to build the brand across all locations and target the individual audiences with localized information — to deliver exactly what Dan’s been craving, more business.
That’s Right!
Your marketing doesn’t have to be one-size-fits-all. Giving each location a personalized approach keeps Dan delighted, your brand thriving, and you’ve boosted sales at every location with consistent campaign channels.
The Call
Rogue Randy has struck again, with a direct mail disaster. The colors? Clashing. The logo? Stretched to infinity. The branding? Sure doesn’t look like yours. Customers are confused and response is low. Don’t let his creative chaos tank your rocking reputation!
What’s Your Marketing Move?
Yikes!
You’ve just trashed thousands of dollars — and probably your team’s trust along with it.
Try this instead: use a brand management platform like Ironmark’s Ignition to upload, share, print, ship, and store all approved marketing assets in one secure online portal across all locations — for consistency and cost-savings. Money (and reputation) saved!
Boom!
Teamwork wins the day with streamlined assets, automatic workflows, bulk ordering discounts, and more for digital, print, signage and branded merchandise. Give yourself the power to greenlight changes before they go to print and build your brand and your business.
The Call
Leads Louise is crushing email sign-ups and inbound calls. While the phone rings off the hook and the leads look abundant, the close rate is plain lousy. Her leads aren’t converting, and her sales are in a slump. Louise doesn’t just need more leads — she needs better ones!
What’s Your Marketing Move?
No Dice.
While this tactic seems like it could work, the phone keeps ringing, sales keep dipping, AND now Louise has writer’s cramp. Plus, you’ve got chalk dust to clean up.
Next time, use Ironmark’s predictive analytics and data modeling to zero in on high-quality prospects to reach the right audience with the right message at the right time, with one-to-one attribution that shows it’s working. Forget the chalkboard — now there’s a big ROI lighting up your marketing dashboard!
Bingo!
When you use Ironmark’s predictive analytics and data modeling for precise targeting rooted in user behavior, ROI goes through the roof. The leads roll in, customers spend more, and business is booming. There’s Louise doing a happy dance. Nice work! You’ve leveled up Louise’s lead game and helped to build the brand.
Fill out this form so we can reach you if you win!
We’ll text the winner at 5:00pm on Wednesday; if we don’t hear back in 20 minutes, we’ll try the next winner, and so on.
Good luck!
Well Played!
You’ve successfully navigated the frenzy — congratulations on building your brand!
Your locations are happy, your customers keep coming back for more, and your brand is bigger than ever.
You’ve also earned a chance to win a $500 Amazon gift card.